With our first good approximate solution to the itineraries problem in hand, we started working with our colleagues from the Google Trips team, and we realized we’d barely scratched the surface. For instance, even if we produce the absolute perfect itinerary, any particular user of the system will very reasonably say, “That’s great, but all my friends say I also need to visit this other place. Plus, I’m only around for the morning, and I don’t want to miss this place you listed in the afternoon. And I’ve already seen Big Ben twice.” So rather than just producing an itinerary once and calling it a perfect day, we needed a fast dynamic algorithm for itineraries that users can modify on the fly to suit their individual taste. And because many people have bad data connections while traveling, the solution had to be efficient enough to run disconnected on a phone.
Better Itineraries Through the Wisdom of Crowds
While the algorithmic aspects of the problem were highly challenging, we realized that producing high-quality itineraries was just as dependent on our understanding of the many possible stopping points on the itinerary. We had Google’s extensive travel database to identify the interesting places to visit, and we also had great data from Google’s existing systems about how to travel from any place to any other. But we didn’t have a good sense for how people typically move through this geometry of places.
For this, we turned to the wisdom of crowds. This type of wisdom is used by Google to estimate delays on highways, and to discover when restaurants are most busy. Here, we use the same techniques to learn about common visit sequences that we can stitch together into itineraries that feel good to our users. We combine Google's knowledge of when places are popular, with the directions between those places to gather an idea of what tourists like to do when travelling.
And the crowd has a lot more wisdom to offer in the future. For example, we noticed that visits to Buckingham Palace spike around 11:30 and stay a bit longer than at other times of the day. This seemed a little strange to us, but when we looked more closely, it turns out to be the time of the Changing of the Guard. We’re looking now at ways to incorporate this type of timing information into the itinerary selection algorithms.
So give it a try: Google Trips, available now on Android and iOS, has you covered from departure to return.
