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What does Atari mean?

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In Japanese Video Games on April 9, 2013 at 8:15 am

アタリ
Atari (no meaning)

ATARI

ATARI

Been asked this question 3 times in the last 2 weeks. Guess I should address it.

Atari was an American company. The name was chosen at random (apparently). The decision may or may not have been reinforced by the Japanese word 当たり atari which means something like “hit” or “strike” or “to be right.”

Most Japanese people have never even heard of the old Atari game systems. Nintendo was much bigger over here.

We had the Atari 400 in my home as a kid.

We had the Atari 400 in my home as a kid.

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