For all of the hype and press surrounding them, notice what’s not in the Top 10: Uber, Lyft, Airbnb, Snapchat, WhatsApp, Pinterest, Spotify, Pandora, Netflix, Yelp, Foursquare, Twitter, Periscope, and Amazon—among others.
Isn’t it interesting that none of these apps made the Top 10 while Apple Maps did?
But then again, Google Maps and Apple Maps aren’t just apps—they’re also platforms. And as platforms, they’re actually inside of many of these other apps. You can’t use Uber, for instance, without also using Google Maps, and the same goes for many other apps: