Why is Amazon launching this program?
We often hear from startups that bringing a new product to customers can be just as challenging as building it. At Amazon Launchpad, we’re working with crowdfunding platforms, venture capitalists and startup accelerators to solve the sales and distribution problems every startup faces. We support these young companies with Amazon’s retail expertise so they can stay focused on product innovation, and by working with them closely, we’re able to bring their exciting new products to our customers.
How are Amazon Launchpad startups treated differently than other Amazon vendors?
We appreciate that startups have different needs than more established companies. Amazon Launchpad has been designed to meet these needs while giving you the marketing benefits typically reserved for our more established Amazon vendors, right from day one. We’ll help you establish a direct retail relationship with Amazon, enroll your products in the Amazon Vine program to get them reviewed, and merchandise them across Amazon.com and on our program storefront to make sure they are discoverable for Amazon customers. You’ll also be able to tell your story to customers using larger images, videos and custom product detail pages. All this, of course, is on top of the standard Amazon benefits - access to millions of loyal and engaged Amazon Prime members, Amazon’s world-class fulfillment infrastructure, trusted customer service and fast and free shipping benefits.